World of Warcraft

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Developer: Blizzard Entertainment
Genre: Fantasy
Status: Published
Official Website
Official Forums
Monthly Fee: P2P
Release Date: November 23, 2004

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World of Warcraft (commonly abbreviated as WoW) was released on November 23, 2004 to a hail of media publicity and excited Warcraft fans. As the most popular massively multiplayer online roleplaying game (MMORPG) of all time - with a current record of 9 million users - World of Warcraft has blown away all its competition in terms of mass market appeal. It currently has one expansion, The Burning Crusade released January 16th, 2007. Another expansion is in development, Wrath of the Lich King; the release date for this expansion has not yet been announced.

By appealing to everyday video gamers and the hardcore MMOG crowd, WoW has generated a massive viral marketing machine that continues to bring in users every day. Aside from the well-known Warcraft IP, WoW's major appeal is the generic fantasy-based MMORPG formula combined with an easy learning curve and generically fun gameplay. There isn't a huge grind, and players are constantly completing quests for their side of the Alliance/Horde issue.

World of Warcraft interviews, features, and video from TenTonHammer

Aside from gaming, Blizzard has pushed their game's mass market appeal into other areas of entertainment, creating an amazing amount of product recognition. Some examples of market penetration include television (the South Park episode), movies, collectible card games, clothes, and much more.

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WoW: Hunter Guide
Now That’s Refreshing!
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Posted on Fri, November 6, 2009 by Mem
Now That’s Refreshing!
Fresh new information has been poured into several of Ten Ton Hammer’s Hunter guide pages. Currently the main page, basics page, and the combat page have all been brought up to date. If you...
- World of Warcraft
Free Character Moves for Select PvP Realms
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Posted on Thu, November 5, 2009 by Mem
In an attempt to balance a few select realms Blizzard will be offering free character transfers. These transfers became available today (November 5) at 11:15am PST and will be ending Thursday,...
- World of Warcraft
New Blizzard Store Items
Get yours today
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Posted on Thu, November 5, 2009 by Mem
Get yours today
Today Blizzard released two unique purchasable pets: Pandaren Monk, and Lil‘ K.T. Each pet is ten dollars each and can be found on the online store in the Collectibles tab. Half of the proceeds...
- World of Warcraft
An MMO Evolution: Connecting Players to the Story
Exploring the importance of story in today’s MMOGs
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Posted on Wed, November 4, 2009 by Dalmarus
Exploring the importance of story in today’s MMOGs

The importance of story in an MMOG is different for every gamer. Some like feeling as though tales within a game have been custom crafted for them, while others are content with an overall...
New PTR Patch Notes
Arena points without the Arenas?
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Posted on Wed, November 4, 2009 by Messiah
Arena points without the Arenas?
One of the things that stands out as the strangest item I have seen in a patch is the addition of arena points to battlegrounds. Huh? Aren't arena points by definition supposted to come from...
- World of Warcraft
- Wrath of the Lich King
World of Warcraft Fifth Anniversary Sweepstakes!
Five years already?
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Posted on Tue, November 3, 2009 by Messiah
Five years already?
It seems like it was just the other day... Wow, does time fly when you're having fun. Blizzard is getting ready to celebrate 5 years of WoW. Check out the news post for more details.

This...
- World of Warcraft
- Wrath of the Lich King
World of Warcraft: Chinese Servers Shut Down Again
Chinese gamers in store for a long period of Tuesday morning blues.
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Posted on Tue, November 3, 2009 by Medawky
Chinese gamers in store for a long period of Tuesday morning blues.
In the continuing on again-off again saga that has come to define Blizzards operations in China, the games servers have once again gone dark. The perpetual tuesday morning that Chinese gamers...
- World of Warcraft
WoW: Paladin Guide
A Refreshed Paladin Guide just for you!
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Posted on Tue, November 3, 2009 by Messiah
A Refreshed Paladin Guide just for you!
Our World of Warcraft Paladin guide has just relaunched with some big updates. So far we have updated the main page, the basics page, and the combat page, with much more to come! If you are a...
- Wrath of the Lich King
- World of Warcraft
Loading... Expansion Month?
#1,199 - November used to be the month of expacs... what changed?
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Posted on Mon, November 2, 2009 by Ethec
#1,199 - November used to be the month of expacs... what changed?
November used to be the month of MMO expansions, now it seems like every developer is angling for their own spot on a crowded release date calendar. What's behind a mostly expac-less month this...
2009 Blizzard Pumpkin Carving Contest Winners
At least some people have hobbies other than playing WoW
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Posted on Mon, November 2, 2009 by Messiah
At least some people have hobbies other than playing WoW
It looks like these people have some serious time to devout to hobbies other than playing WoW 24/7. Pumpkin carving at this level is a very serious skill! Awesome work guys.

We're frightened....
- World of Warcraft
- Wrath of the Lich King
Kirin Tor Reputation Guide
Gain favor with the most powerful mages in Azeroth!
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Posted on Mon, November 2, 2009 by Mem
Gain favor with the most powerful mages in Azeroth!
Probably one of the most interesting factions to earn reputation with In the World of Warcraft: Wrath of the Lich King expansion, is a group of mages known as the Kirin Tor. No longer hiding in...
- World of Warcraft
- Wrath of the Lich King
World of Warcraft: New Holiday Coming Soon
Day of the Dead comes to WoW
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Posted on Sat, October 31, 2009 by Medawky
Day of the Dead comes to WoW
In a nod to El Día de los Muertos ,a holiday of remembrance that traces its routes to ancient Mexico, World of Warcraft unveils a new holiday, Day of the Dead. The holiday is observed November...
- World of Warcraft
WoW: New Dungeon System
A newer better Looking for Group system
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Posted on Wed, October 28, 2009 by Messiah
A newer better Looking for Group system
In the next patch to the World of Warcraft there will be many changes made to the game, one that will affect almost everyone is the change to the dungeon instance system. Instances will behave...
- World of Warcraft
- Wrath of the Lich King
World Of Warcraft: Nostalgia Content - Bringing the Past Back to Life
Is Onyxia just the begining?
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Posted on Wed, October 28, 2009 by Medawky
Is Onyxia just the begining?
We have all the heard the phrase "back in my day we used to..." and while most of us roll our eyes at the old timer as they wax nostalgic about walking uphill in the snow both ways, many of us...
- World of Warcraft
WoW: Race Change feature Goes Live
Because you always wanted to be a Blood Elf
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Posted on Tue, October 27, 2009 by Medawky
Because you always wanted to be a Blood Elf
Title pretty much sums this one up folks, the highly anticipated Race Change feature is now live. Head over to the official page to check out the details.

The new...
- World of Warcraft
Fall World of Warcraft Clothing Line
New clothes for us geeks, and yes they come in black!
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Posted on Tue, October 27, 2009 by Messiah
New clothes for us geeks, and yes they come in black!
For all us WoW computer geeks we need to update our style and wardrobe occasionally. Luckily Blizzard and Jinx have new fall styles for us so we will not be stuck wearing passe fashions from last...
- World of Warcraft
- Wrath of the Lich King
Sons of Hodir Reputation Guide
Earning favor with the Giants of the North
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Posted on Tue, October 27, 2009 by Messiah
Earning favor with the Giants of the North
One of the many factions that you can earn reputation with in the World of Warcraft: Wrath of the Lich King, is the group of giants called the Sons of Hodir. They are found in their ice fortress...
- World of Warcraft
- Wrath of the Lich King
WoW: Drak’Tharon Keep and Gundrak Achievement Guide
Can you pry all these achievements out of the trolls?
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Posted on Tue, October 27, 2009 by Messiah
Can you pry all these achievements out of the trolls?
With the Wrath of the Lich king cycle for World of Warcraft almost complete, it is time for everyone to finish up all of their achievement goals. For many players that means finishing all of the...
- Wrath of the Lich King
- World of Warcraft
WoW: New Life Sized Replicas Introduced
Take WoW to a whole new level
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Posted on Mon, October 26, 2009 by Medawky
Take WoW to a whole new level
Ever wanted to sport a WoW Tabard IRL? Well the wait is over as Museum Replicas, a popular supplier of clothing and accessories for everything from Ren Faires to Halloween, throws their hat into...
- World of Warcraft
Argent Crusade Reputation Guide
Join the fight against the Lich King!
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Posted on Sun, October 25, 2009 by Mem
Join the fight against the Lich King!
The Argent Crusade are major players in the battle against the Lich King. They also offer many rewards for those adventurers with enough determination to level up faction with them. This guide...
- World of Warcraft