World of Warcraft

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Developer: Blizzard Entertainment
Genre: Fantasy
Status: Published
Official Website
Official Forums
Monthly Fee: P2P
Release Date: November 23, 2004

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World of Warcraft (commonly abbreviated as WoW) was released on November 23, 2004 to a hail of media publicity and excited Warcraft fans. As the most popular massively multiplayer online roleplaying game (MMORPG) of all time - with a current record of 9 million users - World of Warcraft has blown away all its competition in terms of mass market appeal. It currently has one expansion, The Burning Crusade released January 16th, 2007. Another expansion is in development, Wrath of the Lich King; the release date for this expansion has not yet been announced.

By appealing to everyday video gamers and the hardcore MMOG crowd, WoW has generated a massive viral marketing machine that continues to bring in users every day. Aside from the well-known Warcraft IP, WoW's major appeal is the generic fantasy-based MMORPG formula combined with an easy learning curve and generically fun gameplay. There isn't a huge grind, and players are constantly completing quests for their side of the Alliance/Horde issue.

World of Warcraft interviews, features, and video from TenTonHammer

Aside from gaming, Blizzard has pushed their game's mass market appeal into other areas of entertainment, creating an amazing amount of product recognition. Some examples of market penetration include television (the South Park episode), movies, collectible card games, clothes, and much more.

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Icecrown Citadel Access
No fair, we can't kill Arthas on day one?
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Posted on Fri, November 20, 2009 by Messiah
No fair, we can't kill Arthas on day one?
In what should come as no surprise, Daelo from Blizzard, announced that Icecrown Citadel is going to be gated in much the same way TotC was. What this means is that the whole raid will not open...
- World of Warcraft
- Wrath of the Lich King
Have you been Mohawked in WoW yet?
The Mohawk makes a return!
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Posted on Tue, November 17, 2009 by Messiah
The Mohawk makes a return!
WOW! Maybe it's just my age, but I remember the A-Team and Mr. T being one of the coolest things on TV while I was growing up. This makes this one of the coolest promos Blizzard has run. Find...
- World of Warcraft
- Wrath of the Lich King
WoW Death Knight Guide
Our complete Death Knight guide.
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Posted on Tue, November 17, 2009 by Messiah
Our complete Death Knight guide.
Our World of Warcraft Death Knight guide has just relaunched with some big updates. So far we have updated the main page, the basics page, and the combat page, with much more to come! If you are a...
Oracles/Frenzyheart Reputation Guide
Befriend the Natives of Sholazar Basin
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Posted on Mon, November 16, 2009 by Mem
Befriend the Natives of Sholazar Basin
Deep in the vast jungle of Sholazar Basin two rival tribes live in relative seclusion. Befriend either tribe and make an enemy of the other but gain great rewards. If you are looking to decide...
- Wrath of the Lich King
- World of Warcraft
Obsidian Sanctum Guide
Strike a Blow to the Twilight Dragonflight!
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Posted on Sun, November 15, 2009 by Mem
Strike a Blow to the Twilight Dragonflight!
Under the frigid expanses of Dragonblight, a dark secret is kept. Sartharion with his three lieutenants keep vigil over a clutch of twilight eggs. The dark future that these eggs could set...
- Wrath of the Lich King
- World of Warcraft
WoW: BlizzCon in Vegas still just a rumor.
Blizzcon in Vegas? Still just a rumor.
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Posted on Fri, November 13, 2009 by Xerin
Blizzcon in Vegas? Still just a rumor.
Websites across the web are reporting the Vegas convention center had this up on their list of upcoming events:

BlizzCon 2010 Venue: Las Vegas Convention Center Start Date: 07/30/2010 End...
- World of Warcraft
Battlenet Account now required for World of Warcraft
If you haven't converted yet, you need to now.
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Posted on Thu, November 12, 2009 by Messiah
If you haven't converted yet, you need to now.
For all you procrastinators that have not yet converted your WoW accounts over to Battlenet accounts, you are now locked out of the game until you do. Here is more information so you know what to...
- World of Warcraft
Blizzard Holiday Card Contest
It's time to get in the holiday spirit
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Posted on Thu, November 12, 2009 by Messiah
It's time to get in the holiday spirit
The time has come once again for a cool Blizzard contest. These come along a few times a year and offer the creative gamer a chance to show off to all the other Blizzard fanatics. This time the...
- Wrath of the Lich King
- World of Warcraft
WoW Cataclysm Interview with Frank Pearce and J. Allan Brack
Check out the latest Cataclysm Interview with Blizzard.
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Posted on Wed, November 11, 2009 by Martuk
Check out the latest Cataclysm Interview with Blizzard.
The Electric Playground recently got the chance to speak with Frank Pearce, Exec. VP of Product Development at Blizzard for their hit MMORPG World of Warcraft (WoW). Frank talks about...
- World of Warcraft
WoW Editorial - Class Discrimination
Is discrimination really alive and well in WoW?
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Posted on Tue, November 10, 2009 by Messiah
Is discrimination really alive and well in WoW?
In the World of Warcraft there is a huge number of classes, these are further divided up into more sub-classes through the talent system. With all the various types of characters out there, are...
- World of Warcraft
- Wrath of the Lich King
WoW - Ulduar: Yogg-Saron Strategy Guide
All the strategies you need to beat Yogg-Saron
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Posted on Mon, November 9, 2009 by Messiah
All the strategies you need to beat Yogg-Saron
Yogg-Saron is the last regular boss in the Ulduar instance. He is an exceptionally complicated boss to defeat with three separate phases each requiring coordination, movement and skill from all...
- Wrath of the Lich King
- World of Warcraft
The Violet Hold Guide
Help save Dalaran from destruction!
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Posted on Mon, November 9, 2009 by Mem
Help save Dalaran from destruction!
The Kirin Tor are in a desperate battle to defend Dalaran against Malygos and his blue dragonflight. Wanting to destroy any mortals who dare to use magic Malygos has begun his assault on the...
- Wrath of the Lich King
- World of Warcraft
WoW: Hunter Guide
Now That’s Refreshing!
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Posted on Fri, November 6, 2009 by Mem
Now That’s Refreshing!
Fresh new information has been poured into several of Ten Ton Hammer’s Hunter guide pages. Currently the main page, basics page, and the combat page have all been brought up to date. If you...
- World of Warcraft
Free Character Moves for Select PvP Realms
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Posted on Thu, November 5, 2009 by Mem
In an attempt to balance a few select realms Blizzard will be offering free character transfers. These transfers became available today (November 5) at 11:15am PST and will be ending Thursday,...
- World of Warcraft
New Blizzard Store Items
Get yours today
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Posted on Thu, November 5, 2009 by Mem
Get yours today
Today Blizzard released two unique purchasable pets: Pandaren Monk, and Lil‘ K.T. Each pet is ten dollars each and can be found on the online store in the Collectibles tab. Half of the proceeds...
- World of Warcraft
An MMO Evolution: Connecting Players to the Story
Exploring the importance of story in today’s MMOGs
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Posted on Wed, November 4, 2009 by Dalmarus
Exploring the importance of story in today’s MMOGs

The importance of story in an MMOG is different for every gamer. Some like feeling as though tales within a game have been custom crafted for them, while others are content with an overall...
New PTR Patch Notes
Arena points without the Arenas?
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Posted on Wed, November 4, 2009 by Messiah
Arena points without the Arenas?
One of the things that stands out as the strangest item I have seen in a patch is the addition of arena points to battlegrounds. Huh? Aren't arena points by definition supposted to come from...
- World of Warcraft
- Wrath of the Lich King
World of Warcraft Fifth Anniversary Sweepstakes!
Five years already?
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Posted on Tue, November 3, 2009 by Messiah
Five years already?
It seems like it was just the other day... Wow, does time fly when you're having fun. Blizzard is getting ready to celebrate 5 years of WoW. Check out the news post for more details.

This...
- World of Warcraft
- Wrath of the Lich King
World of Warcraft: Chinese Servers Shut Down Again
Chinese gamers in store for a long period of Tuesday morning blues.
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Posted on Tue, November 3, 2009 by Medawky
Chinese gamers in store for a long period of Tuesday morning blues.
In the continuing on again-off again saga that has come to define Blizzards operations in China, the games servers have once again gone dark. The perpetual tuesday morning that Chinese gamers...
- World of Warcraft
WoW: Paladin Guide
A Refreshed Paladin Guide just for you!
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Posted on Tue, November 3, 2009 by Messiah
A Refreshed Paladin Guide just for you!
Our World of Warcraft Paladin guide has just relaunched with some big updates. So far we have updated the main page, the basics page, and the combat page, with much more to come! If you are a...
- World of Warcraft
- Wrath of the Lich King