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Loading... False Start?

Posted August 27th, 2009 by Ethec

#1,153 - Pre-order headstarts are a proven marketing gimmick, but do they hurt MMOs over the long haul?
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A few days' head start has been a popular MMO marketing tactic ever since Dungeons & Dragons Online offered the benefit in early 2006, and is a rare instance where marketing and tech objectives align.

But is having a wave of your most experienced and dedicated players go through the game long before public launch players arrive the best thing for the game in the long run? We'll examine the question in today's Loading... False Start.

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