EVE Online at Ten Ton Hammer - Taking MMOG Gamers to the Next Level!

Whether you like it or not, propaganda is part of our modern way of life. Every where you look, companies are doing their best to spin their marketing schemes and ingrain them into your brain. These sort of guerrilla campaigns are actively waged in EVE Online as well, and this week's "Sins of a Solar Spymaster" article focuses squarely on propaganda warfare. Check it out!

Ultimately, EVE is a voluntary pastime which has its tedious bits, particularly in the realm of alliance warfare. In a galaxy full of would-be Space Knights following e-bushido, reputation and 'face' are themselves resources that can be built up or destroyed. In any given war, a significant amount of attention must be paid to what keeps your pilots motivated and logging into the game, losing ships for your alliance's banner, and maintaining a positive cultural identity so that defectors and spies are not bred. Morale is key, as the history of Red Alliance demonstrates; lose enough pilots due to demoralization and your military suffers, and suddenly your alliance is in a full-on failure cascade. The intelligent use and deployment of propaganda is of crucial strategic importance, no matter how much the e-honor crowd may deny its impact.

• Interested? Click here to read the entire EVE Online commentary!