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Since so much of the action is set to happen in the far north, it's nice to see some information let out of the freezer about the upcoming expansion Wrath of the Lich King. Sorry, just felt like letting a bad pun go there. Anyway, Jeff Kaplan, lead designer on World of Warcraft sat down and chatted about the expansion with PC Zone magazine and was also posted to CVG.com.

So why do you have to be so obscenely powerful to enter the Lich King's kingdom?

"We think that the players between levels 30 and 40 already have so many things to do in WOW that they haven't run out of content yet," explains Jeff Kaplan. "It's really all about the players who've reached max level, whether they solo or whether they PvP, whether they raid or roleplay: if they are max level they all feel that they want more."

You can read the whole article here.